Brooks Brothers : Your love is special

The ad wishes to create an emotional connection between then customers and the brand by spreading love between couples and by giving life to their relationship. The intention of this ad is to remind people to express love which gives an emotional reason to buy from Brooks Brothers.

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The Ad campaign consists of a mini site where the home page will have several love quotes with a button to take the users to a section called things that matters. In this section the users will be allowed to share their appreciation to their loved ones which Brooks Brothers will put on a letter and send it with a special discount quote which customers can use when they are shopping on the main site.

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The campaign consists of a snapchat filter that will allow love birds to send there brooks brother message to each other through snapchat. This filter will have the elements of the brand and the campaign with the intention of spreading love.